Best Practices Setting up a Blog

SEOmoz Whiteboard Friday-Blogging for Higher Rankings from Scott Willoughby on Vimeo.

Another great video by Rand Fishkin telling us about best practices to set up a Blog for higher rankings and increasing traffic to your Business Site. He outlines 4 major strategies:
-Use the following URL strategy: yoursite.com/blog
-Keep top level links of the Main Site on the Blog
-Sell on your Blog in 2 events: Do it subtlety and when relevant
-Spread out good content
-Leverage your linkbait post

Check the Video on Blogging from Rand… great tips!

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We found a great video from Michael Gray where he approaches the Duplicate Content issue and how to build a healthy Site Structure.

Having a healthy Site Structure will include avoiding any duplicate content issues . When the same content is displayed under different URL’s, we would say that the Site is having duplicate content issues which is one of the reasons why many pages of a Site don’t show up in search engine results. For example when the same article in a Blog is displayed under different categories:

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(If you find the information at SEO Practices Blog useful, please help us support it by giving this Blog some “Link Love”: Linking to us or bookmarking our site. Thank you.)
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