The SEO model has changed with Panda in that, rather than getting as many URLs as you can indexed, you now want only your highest-quality, most important URLs indexed. Great post by Search Engine Land.
What Does This Mean For SEO?
It has been common practice for many years to monitor overall site indexing in each of the major engines (mostly focusing on Google, naturally). Sites that weren’t being indexed deeply would need specific tactics to push that number up, and sites well indexed would be monitored closely to ensure that was sustained.
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According to Rand of seomoz.org, here are some important SEO trends for 2010 we SEO´s have to be aware of:
#1 Real-Time Search: Microsoft and Google are integrating Twitter data in their SERP´s.
Microsoft initially announced their integration with Twitter data in their SERPs. And in response, Google released an early test version of Twitter integration.
#2 – Twitter’s “Link Graph” is the Real Deal: Google has always strived to keep up with the latest ways that content is being recommended and suggested. It’s how they determined popularity and relevance with PageRank and I think Twitter’s data is merely the next evolution. Tweets are going to carry their own weight in helping pages rank in the not-too-distant future.
We found a great video from Michael Gray where he approaches the Duplicate Content issue and how to build a healthy Site Structure.
Having a healthy Site Structure will include avoiding any duplicate content issues . When the same content is displayed under different URL’s, we would say that the Site is having duplicate content issues which is one of the reasons why many pages of a Site don’t show up in search engine results. For example when the same article in a Blog is displayed under different categories:
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We have a Book Store at SEO Practices Blog now! We thought of sharing the best books we read related to Search Engine Optimization and Marketing, books every Search Marketer should read.
You won’t find this information at any forums or blog posts, that’s why we wanted to have this online Book Store, you’ll be surprised about the great information you can get of each reading. If you are a creative SEO/SEM and like to keep up to date with the latest trends on the subject, you must read these books. Some of them are:
“The Long Tail” by Chris Anderson. He offers a visionary look at the future of business and common culture. The long-tail phenomenon, he argues, will “re-shape our understanding of what people actually want to watch” (or buy, read, etc.).
Go on and check the rest of our recommended books and reviews at our SEO Book Store here at seo practices blog.