Entries Tagged 'seo guide' ↓

Where does Search Engine Marketing go next?

Are you aware of the new signals and able to develop new forms of optimization and strategy?

Future Proofing your Search Marketing Strategies

I’ve just read a great document by Mike Grehan of http://www.acronym.com about the future of Search Engine Marketing, you must read it. Mike Grehan is the bestselling author of the internationally acclaimed Search Engine Marketing: The Essential Best Practice Guide.

On this document: “New Signals to Search Engines – Future Proofing your Search Marketing Strategy” Mike Grehan states the need for us SEO’s to become aware of placing a much larger emphasis on optimizing a range of file types, from PDFs to images to audio/visual content.

I’ve found 2 important aspects mentioned by Mike Grehan on this document:

1. Search results will be heavily influenced by end users, such as geographic location, time of day, previous searching history and peer group preference…, as Mike Grehan says: “Signals from end users who previously couldn’t vote for content via links from web pages are now able to vote for content with their clicks, bookmarks, tags and ratings. These are very strong signals to search engines, and best of all, they don’t rely on the elitism of one web site owner linking to another or the often mediocre crawl of a dumb bot.” , so this will influence on what appears in the search engine results pages (SERPs).

2. The introduction of Google’s Universal Search: As stated by Google: “Google’s vision for universal search is to ultimately search across all its content sources, compare and rank all the information in real time, and deliver a single, integrated set of search results that offers users precisely what they are looking for. Beginning today (May 16, 2007), the company will incorporate information from a variety of previously separate sources – including videos, images, news, maps, books, and websites – into a single set of results, check: http://www.google.com/intl/en/press/pressrel/universalsearch_20070516.html. Universal Search offers many new methods of increasing visibility at search engines.

Matt Cutts, Google Engineer and Head of Web Spam Team mentioned: “Marketers need to embrace universal search by integrating video, images, books, etc. As far as Google trends go for 2009, they will affect SEOs as well.”

So hurry up and download the free PDF document by Mike Grehan at:

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Download Free Search Engine Optimizacion PDF Guide by Google

Google has just Released a PDF Guide of Best SEO Practices for Starters

The free SEO Guide by Google covers the basics of most common SEO Best Practices that webmasters might consider optimizing, like improving title and description meta tags, URL structure, site navigation, content creation, anchor text, heading tags, images, robots txt and promoting your site.

The guide contents are:
Good practices for page title tags
Good practices for description meta tags
Good practices for URL structure
Good practices for site navigation
Good practices for content
Good practices for anchor text
Good practices for heading tags
Good practices for images
Good practices for robots.txt
Good practices for promoting your website

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A Proud Member of the SEOBook Training Program and Community

Learning SEO with one of the Best: Aaron Wall

I have been participating at Aaron Wall’s training program and Community for the last 7 or 8 months. It has been a great learning experience, I can’t believe how much I have learn.

-You get top notch information of the training program, a full featured forward looking SEO training program covering: keyword selection, domain names, on page optimization, copywriting, blogging, site architecture, usability, analytics, PPC advertising, public relations, viral marketing, and link building. Plus great information on SEO Tools to use on each step of the search engine optimization process.

-You also get to participate at the SEO Community. It’s a forum full of great advice from other members and better yet from Aaron Wall himself. I know that an hour of consultation with this Marketing Guru is around $500 us, well at the SEO Community you get to ask all the questions you want for much much less than that and you will get straight and fast answers from him.

So don’t miss this opportunity Join the SEOBook Training Program and Community, it’s really worth every dime.

Note: I’m using the seobook affiliate link just in case you want to help me support this Blog, but if you don’t want to, go directly to http://www.seobook.com/join and join the program, you will be really glad you did.

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(If you find the information at SEO Practices Blog useful, please help us support it by giving this Blog some “Link Love”: Linking to us or bookmarking our site. Thank you.)
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Search Engine Optimization and Marketing Guides

Best Free Pdf Guides at SEO Practices Blog: SEO, Internet Marketing, Social Media, Blogs, etc.

On this post you will find a list of links to the best Free PDF guides we have found about Search Engine Optimization, Internet Marketing, Social Media Optimization and Marketing, Landing Page Optimization, SEO for Blogs, PPC, Google Adsense, E-Mail, and Keyword Research; for those of you interested in learning the basics and more advanced aspects of SEO/SEM.

This is a list of 14 free PDF guides we have found and posted from renown SEO and SEM Sites like: Google, Marketo, PluraPage, and experts like: Dan Thies, Aaron Wall, Michelle McPherson, John Chow, Andy Beal, etc.

These are the links to the articles where you can find each of the PDF Guides:
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Free SEO Guide to Blogging in 2008

SEO Book Store

Another Great SEO Guide by Aaron Wall

We all realize how important blogging has become in the last few years. We found another great SEO Guide to Blogging by Aaron Wall. As you all know Search Engine Optimization (SEO) “is the process of improving the volume and quality of traffic (visitors) to a web site from search engines via “natural” (“organic” or “algorithmic”) search results for targeted keywords”: SEO defined by Wikipedia

We’re sorry, some times it takes us a while to post on the SEO practices Blog and it´s because of too much work and studying we keep doing every day to keep ourselves up to date on the subject, but we only want to deliver quality information and resources for our visitors.

Make sure you also check our guide to blogging resources for beginners, it gives you first hand information on best resources to get blogs, how to start them, SEO for blogs, finding and writing content, promoting your blog, social networks for blogs and some SEO tools for blogs.

Any ways the free SEO guide to blogging by Aaron Wall covers the following topics:

(If you find the information at SEO Practices Blog useful, please help us support it by giving this Blog some “Link Love”: Linking to us or bookmarking our site. Thank you.)
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Social Media Rocks – Optimization and Marketing

Social Media Step by Step – Free PDF Guide by Michelle MacPhearson of socialmediadaily.com

Social Media has become one of the most important marketing strategies to promote sites. But before you use it you have to optimize your site for social media.

It’s about making your site more easily linkable by implementing certain practices such as making tagging and bookmarking easy, rewarding inbound links, help your content travel submitting it to relevant social media sites, etc.

(If you find the information at the SEO Practices Blog useful, please help us support it by giving this Blog some “Link Love”: Linking to us or bookmarking our site. Also leave your comments, we will like to know what do you think about the information you find here and what other information related to Search Engine Optimization you are interested on… don’t spam us, thank you.)

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