Elements that go into good PPC reporting: Free PDF Guide

Good PPC reporting is time consuming; daily, weekly, monthly and quarterly reports demand continuity and
scalability in order to produce results and grow bottom lines. Because of the pressure to serve more clients with existing staff, many agencies either don’t provide reports or provide reports that are long on data and short on insight. After all, data in and of itself is not useful. Interpreting what data means so that brand marketers can make better business decisions is what creates value.

Great Pay Per Click reporting does the following:

• Creates measurability. Digital marketing is trackable and accountable.
• Tracks performance. Metrics and measurability show context and growth.
• Enables Data Analysis. Data analysis is a point of connection with teams, peers, reports and clients.
• Builds relationships. Skilled reporting opens the door to longer-term planning and increases the value
of the agency to the lives of clients and their enterprises.

This E-book looks at the elements that go into Good Pay Per Click Reporting Best Practices. It is divided into three parts:

Download Good Pay Per Click Reporting Best Practices PDF Guide

Part I presents seven best practices in PPC reporting to help SEM agency executives increase their analytic skills and reporting effectiveness

Part II offers some tips for improving your Excel skills

Part III provides a case study of the Adwords Keyword Report that explains how to optimize report data to improve client account performance.

Drawn from articles and columns in Search Engine Land, as well as SMN Webcasts and SMX Theater presentations, “Best Practices in PPC Reporting” will help you become more efficient — and more effective — in your PPC reporting skills: A Search Marketing Now Ebook

PPC Marketing Still a Cost Efective Tactic in 2009

From Mediawhizsearch.com a Free PDF document 4 pages long but very interesting. The main topic of this document is to alert marketing managers to all the variables that should be factored into the decision on how best to have PPC programs created and managed: Technology, keyword generation and selection, quality score, targeting and reach, labor resources and training, conversions.

Some questions to ask about your PPC marketing program suggested in the document:

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-Do you have the technological tools in place to efficiently manage across the three major search engine platforms centrally?
-Do you have the resources to efficiently & dynamically create huge volumes of ‘tail’ keywords
which tap into lower cost, higher converting terms?
-Do you understand Quality Score and its impact on PPC campaigns?
-How are your landing pages helping/hindering our Quality Score?
-Do you know how to eciently segment and target our audience?
-Are your employees being trained in the latest emerging best practices?
-How are you tracking conversions?

Go to Mediawhizsearch.com and download the Free PDF document, let us know your thoughts about the document.

Remember to check also our free List of Search Engine Optimization and Marketing PDF Guides to download and if you find them useful please help this blog by bookmarking or linking to us, thanks.

Are you aware of the new signals and able to develop new forms of optimization and strategy?

I’ve just read a great document by Mike Grehan of http://www.acronym.com about the future of Search Engine Marketing, you must read it. Mike Grehan is the bestselling author of the internationally acclaimed Search Engine Marketing: The Essential Best Practice Guide.

On this document: “New Signals to Search Engines – Future Proofing your Search Marketing Strategy” Mike Grehan states the need for us SEO’s to become aware of placing a much larger emphasis on optimizing a range of file types, from PDFs to images to audio/visual content.

I’ve found 2 important aspects mentioned by Mike Grehan on this document:

1. Search results will be heavily influenced by end users, such as geographic location, time of day, previous searching history and peer group preference…, as Mike Grehan says: “Signals from end users who previously couldn’t vote for content via links from web pages are now able to vote for content with their clicks, bookmarks, tags and ratings. These are very strong signals to search engines, and best of all, they don’t rely on the elitism of one web site owner linking to another or the often mediocre crawl of a dumb bot.” , so this will influence on what appears in the search engine results pages (SERPs).

2. The introduction of Google’s Universal Search: As stated by Google: “Google’s vision for universal search is to ultimately search across all its content sources, compare and rank all the information in real time, and deliver a single, integrated set of search results that offers users precisely what they are looking for. Beginning today (May 16, 2007), the company will incorporate information from a variety of previously separate sources – including videos, images, news, maps, books, and websites – into a single set of results, check: http://www.google.com/intl/en/press/pressrel/universalsearch_20070516.html. Universal Search offers many new methods of increasing visibility at search engines.

Matt Cutts, Google Engineer and Head of Web Spam Team mentioned: “Marketers need to embrace universal search by integrating video, images, books, etc. As far as Google trends go for 2009, they will affect SEOs as well.”

So hurry up and download the free PDF document by Mike Grehan at:

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New Signals to Search Engines – Future Proofing your Search Marketing Strategy, I hope you will enjoy this reading as much as I did.

Remember to check also our free List of Search Engine Optimization and Marketing PDF Guides to download and if you find them useful please help this blog by bookmarking or linking to us, thanks.

Trues and Lies about “Google” rankings demystified by Jonathan Leger

I have found an interesting free PDF document to download from Jonathan Leger: “Search Engine Myths Exposed”. On it Jonathan goes through top Myths about Search Engine Rankings, especially Google rankings and tries to demystify them, he uses lots of graphics, images and examples.

The following are the Myth discussed in the document:
Myth #1: Google Knows All and Sees All
Myth #2: Google Will Not Rank Duplicate Content
Myth #3: You Must Get Links from Related Subject Sites to Rank
Myth #4: Your Site Must Focus On One Subject To Rank
Myth #5: High Page Rank Means Good Rankings
Myth #6: To Maintain Good Rankings, You Must Add New Content
Myth #7: The Biggest Myth: Ranking in Google is Hard

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I enjoyed very much reading the document, it goes through details of important aspects of achieving high rankings in Search Engines (Google), but I believe it generalizes without having in mind important aspects such:

Keyword competition
Anchor text
Quality of links
Trust of the site

For example: Google will not rank dup content — It depends, it has to do with how competitive the Industry is, and keyword competition. If you are not in a competitive Industry and you are trying to rank for low competitive keywords then you might get away with it. Duplicate content does hurts your rankings, if your site’s content is copied from other sites, or you have many similar pages on your site, they will hardly be displayed in search engine result pages (SERP’s).

You must get links from related subject sites to rank — again, it depends how competitive the Industry and keywords you are trying to rank for.

With that said, what I mean is the more competitive the Industry and keywords you are trying to rank for the more difficult it’s going to be to rank and it’s going to take a bigger effort.

You should take this reading with a grain of salt, practice, experience and see how it works for you, and your Industry and the risks algorithm shifts present in your rankings if you do not play by the rules Search Engines have established. Be helpful to your Community… if people talks about you and recommend you then you win.

Download the free PDF document by Jonathan Leger and share your thoughts about it:
http://3waylinkz.org/SearchEngineMythsExposed.pdf.

You can also use this other link: http://3waylinkz.org/download/ .

Also check Jonathan’s Blog: http://www.jonathanleger.com/, you will find lots of information about search engine optimization, AdSense and Internet Marketing.

Remember to check also our free List of Search Engine Optimization and Marketing PDF Guides to download and if you find them useful please help this blog by bookmarking or linking to us, thanks.

Catch up with the latest thinking on Google AdWords By Andrew Goodman

Free 40 page, PDF Guide to Google Adwords by Andrew Goodman: “Google Adwords: A Brave New World“. Starting right with AdWords is vital to succeed, don’t waste time and money, get it right from the beginning, you’ll find great tips on this PDF guide.

Andrew Goodman is the founder and Principal of Page Zero Media, a consulting firm, based in Toronto, Canada, that provides search engine marketing services and strategic advice to companies seeking an online presence…

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He recently published the second edition of “Winning Results with Google Adwords“, he is also a regular speaker at industry conferences such as Jupitermedia’s Search Engine Strategies.

So go on and download the Free PDF Guide to Google Adwords: A Brave New World at Page Zero Media, let me know what you think of the guide.

Check also our list of free Search Engine Optimization and Marketing PDF Guides to download

Google has just Released a PDF Guide of Best SEO Practices for Starters

The free SEO Guide by Google covers the basics of most common SEO Best Practices that webmasters might consider optimizing, like improving title and description meta tags, URL structure, site navigation, content creation, anchor text, heading tags, images, robots txt and promoting your site.

The guide contents are:
Good practices for page title tags
Good practices for description meta tags
Good practices for URL structure
Good practices for site navigation
Good practices for content
Good practices for anchor text
Good practices for heading tags
Good practices for images
Good practices for robots.txt
Good practices for promoting your website

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This SEO Guide by Google also provides a complete list of sources that can be useful in a site’s Optimization and Promotion process: Free webmaster tools, Web analytics services, as well as other Google resources to find all information you need.

So go on and Download the free Search Engine Optimization Guide by Google. Please make your comments on the release of this SEO Guide by Google.

Best Free Pdf Guides at SEO Practices Blog: SEO, Internet Marketing, Social Media, Blogs, etc.

On this post you will find a list of links to the best Free PDF guides we have found about Search Engine Optimization, Internet Marketing, Social Media Optimization and Marketing, Landing Page Optimization, SEO for Blogs, PPC, Google Adsense, E-Mail, and Keyword Research; for those of you interested in learning the basics and more advanced aspects of SEO/SEM.

This is a list of 14 free PDF guides we have found and posted from renown SEO and SEM Sites like: Google, Marketo, PluraPage, and experts like: Dan Thies, Aaron Wall, Michelle McPherson, John Chow, Andy Beal, etc.

These are the links to the articles where you can find each of the PDF Guides:
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SEO Guides:
Search Engine Myths Exposed by Jonathan Leger —> NEW!
SEO Fast Start by Dan Thies
Are you Blogging Yet – An SEO Guide for Blogs by Benu Aggarwal
Conversion Rates Best Practices from Omniture.com
Marketing Pilgrim 68 Essays on Improving Search Engine Optimization, Search Engine Advertising, and Social Media Optimization

Social Media Optimization and Marketing Guides:
Beginner’s Guide to Social Media from ICrossing.com
Social Media: Step by Step Guide by Michelle MacPhearson
Viral Copy – How to Build Links in the Social Media Era by Brian Clark of CopyBlogger.com

Landing Page Optimization Guides:
Basics of Landing Page Optimization from PluraPage.com
Best Practices for Landing Page Optimization from Marketo.com

Keyword Research Guide:
Keyword Research and Selection from EmarketingPerformance.com

Pay Per Click Guide:
Creating and managing PPC programs —> NEW!
Adwords 2009: A Brave New World by Andrew Goodman —> NEW!
Google Adwords and Yahoo PPC Tips by Aaron Wall

Google Adsense Guide:
Working with Adsense from Oreilly.com

HTML E-Mail Guide:
Designing, Coding and Delivering HTML E-mail

Blogging Guide:
Blogging to Make Money Online by John Chow

We hope you enjoy the list and reading. Just click on the link to the subject you are interested on and find the link to download the Free PDF Guide. We have reviewed and updated the list.

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Download Landing Page Optimization Handbook: Basics 101 from PluraPage.com

A landing page is any page that a visitor lands on in a Site after clicking on a PPC ad or an e-mail link or a banner or a search result. The importance of a landing page has to do with certain characteristics a page must have in order to have better conversion rates (optimization).

Some of these aspects to have in mind when building a landing page are:

Title, body content, images, call to action buttons, testimonials, trust icons, etc. It’s about knowing where in exactly in the page should this items be placed in order to have better conversion rates.

This Free PDF guide contains the following aspects:
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1. What’s a landing page and why does it matters?
2. Four steps of the conversion process: How a visitor experiences your landing page
3. The six steps of landing page design
4. Big mistakes in landing page design
5. How to write URL’s
6. After they convert – Tips for thank you pages

So go to Plura Page and download the free PDF guide to the basics of landing page optimization, have fun. You can also sign up for a 30 day trial to practice the concept and create landing pages.

A Beginner’s Guide to HTML E-mail for Marketing: Free PDF Guide.

Email marketing refers to the use of email in marketing communications. It’s a very important marketing tool, that if used the proper way, can get you great results on your online business.

Email Marketing has been used as a way of promoting businesses for quite a while, it has evolved throughout time though, and there are new techniques involved in the process.

In its broadest sense, e-mail marketing covers every email you ever send to a customer, potential customer or public venue. In general, though, it’s used to refer to:

-Sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again.

-Sending emails designed to encourage customer loyalty and enhance the customer relationship.

-Placing your marketing messages or advertisements in emails sent by other people

I have been really busy with my work, studying, taking online courses, reading, etc…, trying to keep up with the latest changes and techniques used for SEO/SEM.

I found a great PDF guide about e-mail marketing, it’s a beginner’s guide to designing, coding and delivering HTML Email. It covers the following topics:

(If you find the information at the SEO Practices Blog useful, please help us support it by giving this Blog some “Link Love”: Linking to us or bookmarking our site.)

- How HTML Email Works
- Designing and Coding
- Anatomy of a Good, Healthy HTML Email Newsletter
- Common Mistakes to Avoid
- Designing around spam filters
- Testing & Troubleshooting Your Email Designs
- Email Marketing Basics & Best Practices
- Measuring Performance
- Check List for Beginners
- Useful Resources
- Email Applications & Known Issues

So download the free PDF guide to HTML E-mail: Designing, Coding and Delivering, it’s a great guide to check if you’re interested to learn about the subject.

Social Media Step by Step – Free PDF Guide by Michelle MacPhearson of socialmediadaily.com

Social Media has become one of the most important marketing strategies to promote sites. But before you use it you have to optimize your site for social media.

It’s about making your site more easily linkable by implementing certain practices such as making tagging and bookmarking easy, rewarding inbound links, help your content travel submitting it to relevant social media sites, etc.

(If you find the information at the SEO Practices Blog useful, please help us support it by giving this Blog some “Link Love”: Linking to us or bookmarking our site. Also leave your comments, we will like to know what do you think about the information you find here and what other information related to Search Engine Optimization you are interested on… don’t spam us, thank you.)

Rohit Bhargava of Influential Marketing Blog defines Social Media Optimization practices as follows:

Implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs.

We found a great step by step guide by Michelle MacPhearson of socialmediadaily.com , it coverts very important aspects such us:

-Promotion Basics & Beginning SEO
-Social Bookmarking and Story Submission
-Demo and Teaser Submission
-Video Sharing
-Collaborative Research
-Classifieds
-Content Contribution
-Social Networking

Don’t forget to bookmark and share this great Site with others, it’s really a valuable guide!