Entries Tagged 'pdf guides' ↓

Pay per Click (PPC) Reporting Best Practices

Elements that go into good PPC reporting: Free PDF Guide

Best Practices for Pay Per Click Reporting

Good PPC reporting is time consuming; daily, weekly, monthly and quarterly reports demand continuity and
scalability in order to produce results and grow bottom lines. Because of the pressure to serve more clients with existing staff, many agencies either don’t provide reports or provide reports that are long on data and short on insight. After all, data in and of itself is not useful. Interpreting what data means so that brand marketers can make better business decisions is what creates value.

Great Pay Per Click reporting does the following:

Creates measurability. Digital marketing is trackable and accountable.
Tracks performance. Metrics and measurability show context and growth.
Enables Data Analysis. Data analysis is a point of connection with teams, peers, reports and clients.
Builds relationships. Skilled reporting opens the door to longer-term planning and increases the value
of the agency to the lives of clients and their enterprises.

This E-book looks at the elements that go into Good Pay Per Click Reporting Best Practices. It is divided into three parts:

Continue reading →

Sphere: Related Content

Variables to Factor into the Decision of Creating and Managing PPC

PPC Marketing Still a Cost Efective Tactic in 2009

From Mediawhizsearch.com a Free PDF document 4 pages long but very interesting. The main topic of this document is to alert marketing managers to all the variables that should be factored into the decision on how best to have PPC programs created and managed: Technology, keyword generation and selection, quality score, targeting and reach, labor resources and training, conversions.

Some questions to ask about your PPC marketing program suggested in the document:

————————————————-
(If you find the information at SEO Practices Blog useful, please help us support it by giving this Blog some “Link Love”: Linking to us or bookmarking our site. Thank you.)
————————————————-

Continue reading →

Sphere: Related Content

Where does Search Engine Marketing go next?

Are you aware of the new signals and able to develop new forms of optimization and strategy?

Future Proofing your Search Marketing Strategies

I’ve just read a great document by Mike Grehan of http://www.acronym.com about the future of Search Engine Marketing, you must read it. Mike Grehan is the bestselling author of the internationally acclaimed Search Engine Marketing: The Essential Best Practice Guide.

On this document: “New Signals to Search Engines – Future Proofing your Search Marketing Strategy” Mike Grehan states the need for us SEO’s to become aware of placing a much larger emphasis on optimizing a range of file types, from PDFs to images to audio/visual content.

I’ve found 2 important aspects mentioned by Mike Grehan on this document:

1. Search results will be heavily influenced by end users, such as geographic location, time of day, previous searching history and peer group preference…, as Mike Grehan says: “Signals from end users who previously couldn’t vote for content via links from web pages are now able to vote for content with their clicks, bookmarks, tags and ratings. These are very strong signals to search engines, and best of all, they don’t rely on the elitism of one web site owner linking to another or the often mediocre crawl of a dumb bot.” , so this will influence on what appears in the search engine results pages (SERPs).

2. The introduction of Google’s Universal Search: As stated by Google: “Google’s vision for universal search is to ultimately search across all its content sources, compare and rank all the information in real time, and deliver a single, integrated set of search results that offers users precisely what they are looking for. Beginning today (May 16, 2007), the company will incorporate information from a variety of previously separate sources – including videos, images, news, maps, books, and websites – into a single set of results, check: http://www.google.com/intl/en/press/pressrel/universalsearch_20070516.html. Universal Search offers many new methods of increasing visibility at search engines.

Matt Cutts, Google Engineer and Head of Web Spam Team mentioned: “Marketers need to embrace universal search by integrating video, images, books, etc. As far as Google trends go for 2009, they will affect SEOs as well.”

So hurry up and download the free PDF document by Mike Grehan at:

————————————————-
(If you find the information at SEO Practices Blog useful, please help us support it by giving this Blog some “Link Love”: Linking to us or bookmarking our site. Thank you.)
————————————————-

Continue reading →

Sphere: Related Content

Top Search Engines Rankings Myths Exposed

Trues and Lies about “Google” rankings demystified by Jonathan Leger

I have found an interesting free PDF document to download from Jonathan Leger: “Search Engine Myths Exposed”. On it Jonathan goes through top Myths about Search Engine Rankings, especially Google rankings and tries to demystify them, he uses lots of graphics, images and examples.

The following are the Myth discussed in the document:
Myth #1: Google Knows All and Sees All
Myth #2: Google Will Not Rank Duplicate Content
Myth #3: You Must Get Links from Related Subject Sites to Rank
Myth #4: Your Site Must Focus On One Subject To Rank
Myth #5: High Page Rank Means Good Rankings
Myth #6: To Maintain Good Rankings, You Must Add New Content
Myth #7: The Biggest Myth: Ranking in Google is Hard

————————————————-
(If you find the information at SEO Practices Blog useful, please help us support it by giving this Blog some “Link Love”: Linking to us or bookmarking our site. Thank you.)
————————————————-

Continue reading →

Sphere: Related Content

Free 40 page Guide to Google AdWords 2009

Catch up with the latest thinking on Google AdWords By Andrew Goodman

Free 40 page, PDF Guide to Google Adwords by Andrew Goodman: “Google Adwords: A Brave New World“. Starting right with AdWords is vital to succeed, don’t waste time and money, get it right from the beginning, you’ll find great tips on this PDF guide.

Andrew Goodman is the founder and Principal of Page Zero Media, a consulting firm, based in Toronto, Canada, that provides search engine marketing services and strategic advice to companies seeking an online presence…

————————————————-
(If you find the information at SEO Practices Blog useful, please help us support it by giving this Blog some “Link Love”: Linking to us or bookmarking our site. Thank you.)
————————————————-

Continue reading →

Sphere: Related Content

Download Free Search Engine Optimizacion PDF Guide by Google

Google has just Released a PDF Guide of Best SEO Practices for Starters

The free SEO Guide by Google covers the basics of most common SEO Best Practices that webmasters might consider optimizing, like improving title and description meta tags, URL structure, site navigation, content creation, anchor text, heading tags, images, robots txt and promoting your site.

The guide contents are:
Good practices for page title tags
Good practices for description meta tags
Good practices for URL structure
Good practices for site navigation
Good practices for content
Good practices for anchor text
Good practices for heading tags
Good practices for images
Good practices for robots.txt
Good practices for promoting your website

————————————————-
(If you find the information at SEO Practices Blog useful, please help us support it by giving this Blog some “Link Love”: Linking to us or bookmarking our site. Thank you.)
————————————————-

Continue reading →

Sphere: Related Content