Download Free PDF Guide: “10 tips to Optimize your Site” From FutureNowInc.com

Website Optimization is not only about titles tags, meta-tags, keyword density, h1s, h2s, h3, etc.; they are part of the optimization process but there are other aspects you might want to check for your site if you want to increase your conversion rates.

We found a short but very concise free PDF Guide from futurenow.com, they mention a list of 10 common problems they find everyday when analyzing websites and some tips on how to solve them. These are the main topics found on the Guide:

1-Have the exact words on your copy that excite your visitors
2-Build great calls to action
3-Show high quality images of your products
4-Create clear, enticing and relevant Headlines
5-Enable customer reviews
6-Optimize your check out process
7-Create a good customer service experience (before, during and after the buying process)
8-Always test your site pages (titles, images, copy, etc) to find out which ones convert better.
9-Improve your Site’s Web forms.
10-learn more about your customers, not just demographics but their emotional motivations for buying.

With this guide you will learn:

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• How to find trigger words that excite your visitors
• Tips for calling your traffic to profitable actions
• How to optimize product images
• How to optimize headlines
• How to optimize your optimizing – a quick education about effective testing
• The basics of Web Forms
• The power of user-generated reviews
• Optimizing your checkout process
• Optimizing customer service
• Optimizing for different types of buyers

So we invite you to go to futurenowinc.com and download the Free PDF Guide10 Tips to Optimize your Site. (This link isn’t working any more).

This is the new link to download the guide “10 tips to Optimize your Site”

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Building Effective Landing Pages – Free PDF Guide from Marketo.com

Landing page optimization is a technique in which you identify and select different key areas of the page that might influence visitors to make a transaction (a download, a subscription, a purchase, etc…) and then you try to accommodate and display them in such way that looks very attractive, engaging, and of enough trust to visitors so that they will perform the desire transaction. Some of the key elements of a landing page are:

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• Title
• Images
• Body Text
• Testimonials
• Call to action buttons
• Signs of trust

We definitely need to have different versions of landing pages in our sites if we want to increase conversion rates. Whether we want to increase subscriptions for newsletters, get customers to download a file, or increase our sales. This technique is most effective for presenting landing pages for PPC Campaigns.

We found a great PDF document about Landing Page Optimization Best Practices from Marketo.com, it covers the following top 10 best practices:

1. Layouts & Templates
2. Graphics
3. Content
4. Bullet Points
5. Call to Action
6. White Papers, Registrations, etc.
7. Confirmation/Thank You Pages
8. Page URLs
9. Meta Data
10. Test, but don’t over-test

So download the PDF guide on Landing page optimization, it’s a comprehensive, easy to read guide.

Aaron Walls of Seo Book, wrote a nice guide about the optimal word count and web page copy length.  He outlines the following basic on page optimization practices:

- We should Optimize for user experience, meaning that a page should be optimized for both Search Engines and for user experience, we should write as natural as possible using the keywords we want to rank for and variations of them.

- Our ideas should be structured, which mean we should write dividing the content in several paragraphs with logical sub headers to make the content easy to read.

- There aren’t an exact number of words to be written in a web page copy, we should use as many words as we need to make a clear idea of what we want to say.

- We must considered to develop a personal style.

- Omit needless words.

To read the full article go to: Optimal Word Count & Web Page Copy Length