Entries Tagged 'optimization' ↓

Best Practices for Conversion – Free PDF Guide.

Conversion rates are distinct measurements that determine how many of your prospects take your preferred action step. Typically, micro-conversions (for instance, reading different pages on your site, or signing up for a newsletter) lead to your main conversion step (making a purchase, or contacting you for more information).

After a few days away from the SEO Practices Blog, we wanted to share a great PDF guide we found from Omniture , which explains you the process of optimizing your site to increase conversion rates, it defines 7 Steps to Increase Conversion Engagement—Applying Relevancy:

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Personalized Search Results is a new trend in Google, they are going to use all the information they can get from the way each person navigates the web, to display personalized search results, which means in a way that Google will display different results to each individual according to its search preferences.

As mentioned by Danny Sullivan of Search Engine Land: “Personalized search is now the default and none too easy to escape from either through opt-out. This means that every search result you click, every link you bookmark, every RSS feed you subscribe to using Google services can be used to improve your personal search results.”

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