Download Landing Page Optimization Handbook: Basics 101 from PluraPage.com

A landing page is any page that a visitor lands on in a Site after clicking on a PPC ad or an e-mail link or a banner or a search result. The importance of a landing page has to do with certain characteristics a page must have in order to have better conversion rates (optimization).

Some of these aspects to have in mind when building a landing page are:

Title, body content, images, call to action buttons, testimonials, trust icons, etc. It’s about knowing where in exactly in the page should this items be placed in order to have better conversion rates.

This Free PDF guide contains the following aspects:
————————————————-
(If you find the information at SEO Practices Blog useful, please help us support it by giving this Blog some “Link Love”: Linking to us or bookmarking our site. Thank you.)
————————————————-

1. What’s a landing page and why does it matters?
2. Four steps of the conversion process: How a visitor experiences your landing page
3. The six steps of landing page design
4. Big mistakes in landing page design
5. How to write URL’s
6. After they convert – Tips for thank you pages

So go to Plura Page and download the free PDF guide to the basics of landing page optimization, have fun. You can also sign up for a 30 day trial to practice the concept and create landing pages.

Building Effective Landing Pages – Free PDF Guide from Marketo.com

Landing page optimization is a technique in which you identify and select different key areas of the page that might influence visitors to make a transaction (a download, a subscription, a purchase, etc…) and then you try to accommodate and display them in such way that looks very attractive, engaging, and of enough trust to visitors so that they will perform the desire transaction. Some of the key elements of a landing page are:

(If you find the information at the SEO Practices Blog useful, please help us support it by giving this Blog some “Link Love”: Linking to us or bookmarking our site.)

• Title
• Images
• Body Text
• Testimonials
• Call to action buttons
• Signs of trust

We definitely need to have different versions of landing pages in our sites if we want to increase conversion rates. Whether we want to increase subscriptions for newsletters, get customers to download a file, or increase our sales. This technique is most effective for presenting landing pages for PPC Campaigns.

We found a great PDF document about Landing Page Optimization Best Practices from Marketo.com, it covers the following top 10 best practices:

1. Layouts & Templates
2. Graphics
3. Content
4. Bullet Points
5. Call to Action
6. White Papers, Registrations, etc.
7. Confirmation/Thank You Pages
8. Page URLs
9. Meta Data
10. Test, but don’t over-test

So download the PDF guide on Landing page optimization, it’s a comprehensive, easy to read guide.