Entries Tagged 'landing pages' ↓

Download Landing Page Optimization Handbook: Basics 101 from PluraPage.com

A landing page is any page that a visitor lands on in a Site after clicking on a PPC ad or an e-mail link or a banner or a search result. The importance of a landing page has to do with certain characteristics a page must have in order to have better conversion rates (optimization).

Some of these aspects to have in mind when building a landing page are:

Title, body content, images, call to action buttons, testimonials, trust icons, etc. It’s about knowing where in exactly in the page should this items be placed in order to have better conversion rates.

This Free PDF guide contains the following aspects:
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Building Effective Landing Pages - Free PDF Guide from Marketo.com

Landing page optimization is a technique in which you identify and select different key areas of the page that might influence visitors to make a transaction (a download, a subscription, a purchase, etc…) and then you try to accommodate and display them in such way that looks very attractive, engaging, and of enough trust to visitors so that they will perform the desire transaction. Some of the key elements of a landing page are:

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