Today I’m really excited, I’m going to SMX Advanced 2009 in Seattle, Washington, June 2, 3, and 4. I’ve been wanting to do this for quite a while, I’ll be able to meet some of the big SEO/SEM gurus: Matt Cutts, Danny Sullivan, Chris Sherman, Rand Fishkin, and many more.

SMX Advanced sessions cover today’s hot button search engine marketing issues, with tracks focused on paid search advertising (PPC), search engine optimization, social media marketing and search marketing company business issues. Sessions include:

* Mythbusting PPC Urban Legends
* Twitter Tactics & Search Marketing
* Google Quality Score, Under the Microscope
* Duplicate Content Solutions & The Canonical Tag
* Matchmaker, Matchmaker, Make Me – A Broad Match? Exact Match? Negative Match?

I’ll be sharing information related to the event on my blog… so stick around.

We have a Book Store at SEO Practices Blog now! We thought of sharing the best books we read related to Search Engine Optimization and Marketing, books every Search Marketer should read.

You won’t find this information at any forums or blog posts, that’s why we wanted to have this online Book Store, you’ll be surprised about the great information you can get of each reading. If you are a creative SEO/SEM and like to keep up to date with the latest trends on the subject, you must read these books. Some of them are:

“Don’t Make me think”, a Usability book from Steve Krug, it shows you how to put yourself in the position of the person who uses your site. If you design, write, program, own, or manage Web sites, you must read this book.

“The Long Tail” by Chris Anderson. He offers a visionary look at the future of business and common culture. The long-tail phenomenon, he argues, will “re-shape our understanding of what people actually want to watch” (or buy, read, etc.).

Go on and check the rest of our recommended books and reviews at our SEO Book Store here at seo practices blog.

A Beginner’s Guide to HTML E-mail for Marketing: Free PDF Guide.

Email marketing refers to the use of email in marketing communications. It’s a very important marketing tool, that if used the proper way, can get you great results on your online business.

Email Marketing has been used as a way of promoting businesses for quite a while, it has evolved throughout time though, and there are new techniques involved in the process.

In its broadest sense, e-mail marketing covers every email you ever send to a customer, potential customer or public venue. In general, though, it’s used to refer to:

-Sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again.

-Sending emails designed to encourage customer loyalty and enhance the customer relationship.

-Placing your marketing messages or advertisements in emails sent by other people

I have been really busy with my work, studying, taking online courses, reading, etc…, trying to keep up with the latest changes and techniques used for SEO/SEM.

I found a great PDF guide about e-mail marketing, it’s a beginner’s guide to designing, coding and delivering HTML Email. It covers the following topics:

(If you find the information at the SEO Practices Blog useful, please help us support it by giving this Blog some “Link Love”: Linking to us or bookmarking our site.)

- How HTML Email Works
- Designing and Coding
- Anatomy of a Good, Healthy HTML Email Newsletter
- Common Mistakes to Avoid
- Designing around spam filters
- Testing & Troubleshooting Your Email Designs
- Email Marketing Basics & Best Practices
- Measuring Performance
- Check List for Beginners
- Useful Resources
- Email Applications & Known Issues

So download the free PDF guide to HTML E-mail: Designing, Coding and Delivering, it’s a great guide to check if you’re interested to learn about the subject.

Improving Search Engine Optimization, Search Engine Advertising and Social Media Optimization.

From Marketing Pilgrim a free PDF Guide on Search Engine Optimization, Pay Per Click (PPC) Management, and Social Media Marketing (SMM). It is an up to date collection of marketing articles about strategies and tactics used by remarkable Internet Marketers who participated on Marketing Pilgrim’s Scholarship Contest in the spring of 2007.

Marketing Pilgrim is one of the most outstanding Blogs from Andy Beal, a Blogging and Search Engine Marketing Consultant, who is considered one of the world’s most respected online marketing experts.

I have been busy last few days reading “The Marketing Pilgrim Essays”, it’s really a great, up to date guide for us in the process of learning Search Engine Optimization and Marketing.

The topics of the E-book, so you’ll have an idea of its great value, are:

1. Natural Search Engine Optimization
-The Definition of SEO
-Glossary of a New Paradigm
-Search Engine Optimization Overview
-The Power of SEO
-The Golden Rule of SEO
-The 6 Most Important On-Page Optimization Factors
-How Non-Techies Can Win in SEO
-How to Weather Search Engine Algorithm Shifts well
-Do You Still Optimize Your Site for Search Engines?
-Wednesday Morning Bowl-A-Rama: How to Teach Internet Marketing to Your Grandparents
-SEO Is Nothing but Karma
-My Site Ranks Better Than Yours
-Want to Rank Top in Google? Wear Nike Shoes.
-Estimating the Value of Search Engine Optimization
-10 Shortcuts for Successful SEO
-Free Beer Inside!
-What Do Chocolate-Covered Coffee Beans and SEO Have in Common?
-Press Releases: The Other Paid Search Option
-Have Your Top Competitors Do Some of Your SEO for You
-Most SEOs Are Virgins
-SEO is Pointless (But You Don’t Have to Tell Your Clients)
-Increase Conversion Rates with the Google Website Optimizer?
-Dominating the Long Tail of Local Search with Databases
-Why Will the SEO Industry Change in Two Months? Niche SEO
-Creating an SEM Sidekick That Would Make Batman Jealous!
-Aaron Says
-Keeping Your SEO Clients—How to NOT Get Your Contract Cancelled
-The SEO Article You Shouldn’t Read
-The SEO Article You SHOULD Read—5 Reasons Accountability Matters
-10 Ideas to Smooth Out Even Rough SEO/SEM Projects
-Big SEO Projects—A Strategy To Get Them
-5 Steps to Streamlining Your SEO Process
-SEOTRIZ
-The 7 Deadly Sins That Hurt You as an SEO or SEM
-Two Years Before the Mast: Tales of In-House SEO
-How Much Are We Worth?
-Wishing upon a Star: How the Internet Is Increasing the Ability to Make Our Dreams Come True
-What Do You Want to Be When You Grow Up?
-So You Wanna Be a Search Marketer
-SEM Seeks Compatible Organization for Long Term Relationship
-11 Steps to Becoming a Profitable, Self-Employed SEO
-ERROR 530: We’re Sorry. The Internet Is Fully Optimized. Please Find a New Occupation
-Shhhh! The Dirty Little Secret about SEM/SEO Certification
-SEO 2.0: Marketing, Analytics and the Evolution of the Industry
-The Psychology of SEO
-Internet Marketing 4 P’s 2.0
-New Archenemies? SEO and ROI—Say It Ain’t So, Joe
-Damn You, Andy! How to Win Marketing Pilgrim’s Search Marketing Contest

2. Social Media Optimization
-What Studio 60 Can Teach Us About Blogging
-Free Link Love—To Get It, Give It Up!
-DaveN Goes White Hat
-Linkbait 2.0: The Soul of Linkbait (Part 2)
-5 Ways Jesus Would Promote Himself in the 21st Century
-10 Biggest Master Baiters in the Search Industry
-AIDS Clickathon—A Viral Marketing Strategy to Fight the HIV/AIDS Virus in Africa
-Five Pillars of Social Media Marketing
-My Tips
-The Ultimate Internet Marketing Article

3. Paid Search Engine Advertising (PPC)
-The (Alleged) Miracle of Pay-per-Click Marketing
-Instant PPC Success for the Hometown Hero
-Excuse My French: How to Choose Keywords for Your Regional Market
-Strategize Your Pay-per-Click Campaign for Maximum Profits in 7 Easy Steps
-Are You Making These Costly Mistakes with Your Search Marketing?
-LSSQTFCP (Local Site Seeks Quality Traffic for Conversion Purposes)
-The First 100 Impressions: What Your Paid Keywords Can Tell You
-Bob and Weave Click Fraud Thieves
-Is Google Really Listening?
-Google is Evil

Download Marketing Pilgrim’s Internet Marketing Guide, you will find it a resource of great value to add to your SEO/SEM library.

(Update: The Internet Marketing E-book is not for free any more, it’s just $5 us, but that’s too cheap and it’s a great resource worth having and reading).