Entries Tagged 'internet marketing' ↓

We have a Book Store at SEO Practices Blog now! We thought of sharing the best books we read related to Search Engine Optimization and Marketing, books every Search Marketer should read.

You won’t find this information at any forums or blog posts, that’s why we wanted to have this online Book Store, you’ll be surprised about the great information you can get of each reading. If you are a creative SEO/SEM and like to keep up to date with the latest trends on the subject, you must read these books. Some of them are:

“Don’t Make me think”, a Usability book from Steve Krug, it shows you how to put yourself in the position of the person who uses your site. If you design, write, program, own, or manage Web sites, you must read this book.

“The Long Tail” by Chris Anderson. He offers a visionary look at the future of business and common culture. The long-tail phenomenon, he argues, will “re-shape our understanding of what people actually want to watch” (or buy, read, etc.).

Go on and check the rest of our recommended books and reviews at our SEO Book Store here at seo practices blog.

A Beginner’s Guide to HTML E-mail for Marketing: Free PDF Guide.

Email marketing refers to the use of email in marketing communications. It’s a very important marketing tool, that if used the proper way, can get you great results on your online business.

Email Marketing has been used as a way of promoting businesses for quite a while, it has evolved throughout time though, and there are new techniques involved in the process.

In its broadest sense, e-mail marketing covers every email you ever send to a customer, potential customer or public venue. In general, though, it’s used to refer to:

-Sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again.

-Sending emails designed to encourage customer loyalty and enhance the customer relationship.

-Placing your marketing messages or advertisements in emails sent by other people

I have been really busy with my work, studying, taking online courses, reading, etc…, trying to keep up with the latest changes and techniques used for SEO/SEM.

I found a great PDF guide about e-mail marketing, it’s a beginner’s guide to designing, coding and delivering HTML Email. It covers the following topics:

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