Google Caffeine New Search Indexing System is Live

Google has officially announced today (June 8th 2010) the completion of their new web indexing system called CAFFEINE.

Caffeine is a revamp of Google´s indexing infrastructure and not a change in Google´s ranking algorithms. It is live across all data centers, regions and languages.

So what are the effects of Caffeine:

1. Content is available more quickly, which means they will be indexing and displaying new content published on the web almost instantaneously.

2. Google´s storage capacity has increased because of the way the web is growing today, certainly much faster than anyone could have imagined back when Google first launched.

3. Gives Google more flexibility in storing information. The new Caffeine system provides more flexibility in the type of details that can be stored with a document.

As Matt Cutts mentioned to Vanessa Fox: “What´s exciting about Caffeine though is that it allows easier annotation of the information stored with documents, and subsequently can unlock the potential of better ranking in the future with those additional signals”

And this is not over yet, Google has built Caffeine with the future in mind…watch out for more and more changes in the months to come.

Trues and Lies about “Google” rankings demystified by Jonathan Leger

I have found an interesting free PDF document to download from Jonathan Leger: “Search Engine Myths Exposed”. On it Jonathan goes through top Myths about Search Engine Rankings, especially Google rankings and tries to demystify them, he uses lots of graphics, images and examples.

The following are the Myth discussed in the document:
Myth #1: Google Knows All and Sees All
Myth #2: Google Will Not Rank Duplicate Content
Myth #3: You Must Get Links from Related Subject Sites to Rank
Myth #4: Your Site Must Focus On One Subject To Rank
Myth #5: High Page Rank Means Good Rankings
Myth #6: To Maintain Good Rankings, You Must Add New Content
Myth #7: The Biggest Myth: Ranking in Google is Hard

————————————————-
(If you find the information at SEO Practices Blog useful, please help us support it by giving this Blog some “Link Love”: Linking to us or bookmarking our site. Thank you.)
————————————————-

I enjoyed very much reading the document, it goes through details of important aspects of achieving high rankings in Search Engines (Google), but I believe it generalizes without having in mind important aspects such:

Keyword competition
Anchor text
Quality of links
Trust of the site

For example: Google will not rank dup content — It depends, it has to do with how competitive the Industry is, and keyword competition. If you are not in a competitive Industry and you are trying to rank for low competitive keywords then you might get away with it. Duplicate content does hurts your rankings, if your site’s content is copied from other sites, or you have many similar pages on your site, they will hardly be displayed in search engine result pages (SERP’s).

You must get links from related subject sites to rank — again, it depends how competitive the Industry and keywords you are trying to rank for.

With that said, what I mean is the more competitive the Industry and keywords you are trying to rank for the more difficult it’s going to be to rank and it’s going to take a bigger effort.

You should take this reading with a grain of salt, practice, experience and see how it works for you, and your Industry and the risks algorithm shifts present in your rankings if you do not play by the rules Search Engines have established. Be helpful to your Community… if people talks about you and recommend you then you win.

Download the free PDF document by Jonathan Leger and share your thoughts about it:
http://3waylinkz.org/SearchEngineMythsExposed.pdf.

You can also use this other link: http://3waylinkz.org/download/ .

Also check Jonathan’s Blog: http://www.jonathanleger.com/, you will find lots of information about search engine optimization, AdSense and Internet Marketing.

Remember to check also our free List of Search Engine Optimization and Marketing PDF Guides to download and if you find them useful please help this blog by bookmarking or linking to us, thanks.

Catch up with the latest thinking on Google AdWords By Andrew Goodman

Free 40 page, PDF Guide to Google Adwords by Andrew Goodman: “Google Adwords: A Brave New World“. Starting right with AdWords is vital to succeed, don’t waste time and money, get it right from the beginning, you’ll find great tips on this PDF guide.

Andrew Goodman is the founder and Principal of Page Zero Media, a consulting firm, based in Toronto, Canada, that provides search engine marketing services and strategic advice to companies seeking an online presence…

————————————————-
(If you find the information at SEO Practices Blog useful, please help us support it by giving this Blog some “Link Love”: Linking to us or bookmarking our site. Thank you.)
————————————————-

He recently published the second edition of “Winning Results with Google Adwords“, he is also a regular speaker at industry conferences such as Jupitermedia’s Search Engine Strategies.

So go on and download the Free PDF Guide to Google Adwords: A Brave New World at Page Zero Media, let me know what you think of the guide.

Check also our list of free Search Engine Optimization and Marketing PDF Guides to download

Through Adwords Google Consents to Link Buying Business

When searching for a reason why Google lowers Page Rank of sites, I have found this beauty in an Adwords sponsorship text ad:

Increase page rank
Buy quality text links for better search engine results.

Google Chrome: Now Available for Download Only for Windows

Google has made their new beta web browser Chrome available for download (Windows only).

Google Chrome is a browser that combines a minimal design with sophisticated technology to “make the web faster, safer, and easier” as they mention. Maybe we should learn to develop Websites with such characteristics.

Like the classic Google homepage, Google Chrome is clean and fast. One box for everything: Type in the address bar and get suggestions for both search and web pages. You can also type in the browser your search keywords and get results.

Thanks Google, for Supporting our Cause.

Colombia is preparing for what is expected to be one of the biggest protest marches in its history against FARC (Colombian Guerrilla).

Youtube Video: Colombian President Alvaro Uribe and Shakira singing the Colombian National Anthem.

Large crowds of people in Colombia have taken to the streets, some holding photographs of missing loved ones and marching against FARC, demanding the release of all hostages.

The Farc has waged a 44-year civil war in Colombia and still holds 700 captives.

Colombia, Colombians, friends from all over the world, let’s unite to shout loudly:

NO MORE!
NO MORE KIDNAPPING!
NO MORE LIES!
NO MORE MURDER!
NO MORE FARC!

Let’s commit ourselves to join a million voices in this day (July 20th) so we can make a difference, and let the entire world know that we don’t need that “People’s Army” here in Colombia; that FARC is a terrorist group, led by murderers and enemies of the Colombian and World’s People. This is a cause beyond all political interests or colors. It’s a humanitarian cause, encouraged by a simple sense of solidarity, for the sake and welfare of our citizens.”

Google Webmaster Guidelines Updated

One essential subject to learn when starting on Search Engine Optimization (SEO) is about the Google Webmaster Guidelines. This Guide will take you through the Dos and Don’ts so your site can be found, indexed and ranked.

Google is considered today one of the top Search Engines delivering quality and quantity traffic to Websites (around 70%) next to Yahoo and Msn.

They recently updated their Guidelines which will help you answer many of the questions you may have related to Google and SEO, it approaches important topics like:

- What to do when your Website is ready
- Design and content guidelines for your Website
- Technical guidelines
- Quality guidelines

Check out the document: Google Webmaster Guidelines, it will give you the basic information to start working on your Website once it’s ready.

————————–
I.T. Certifications
220-601 is fared better when attempted after 642-611 and 70-270. However, the eligibility criteria does not ask much other than 70-293. Still going beyond 70-293 is a good idea.
————————–

Are you doing Business yet?

Many of us get into the Internet with the intention to start our own Online Business. There are several ways to start making money, running relevant ads with Google Adsense on your own Blog or Website is one of them.

—————————–
I.T. Certifications
To ace 70-296 or even 70-431, you need to prepare the material for 70-431 as well as PMI-001 in order to take admission in TB0-107.
—————————-

The idea is that you set up your own Blog or Website and start building original and quality content related to a specific subject. For instance SEO Practices Blog is about Search Engine Optimization Practices for SEO beginners who want to learn about the subject, once I get to build some good content on the Blog, I can start putting ads on it and get paid every time some one clicks on them (get paid per click), one of these programs is Google AdSense. I might start doing it in the near future.

AdSense is an advertising program run by Google. Website owners can enroll in this program to enable text and image advertisements on their sites. These ads are administered by Google and generate revenue on a per-click basis. Google utilizes its search technology to serve ads based on website content, the user’s geographical location, and other factors.

AdSense is a good way to start practicing Search Engine Optimization and Marketing, because you have to start applying all its basic concepts, while you get the chance to start earning some money.

Basic Steps to Start with AdSense:

1. Sign Up for an Account, it’s very easy just click the link and follow the steps below for guidance: Earn Money from relevant ads on your Website or Blog.

2. Account Type is the first form section to fill, it is self explanatory, simply choose individual or Business Account which ever suits you. Then Select your country.

3. Website Information section asks you to input the URL of your Website which you will primarily use with Google’s AdSense, then you select the language of your Website.

4. Product Selection section asks you to choose which type of content you want to deliver onto your website; you should check both: AdSense Content enables you to put Ads (text+image) and AdSense Search lets you have a search box powered by Google, on which you can also earn money when anyone searches from there and then clicks on a link.

5. Contact Information section is very simple just fill everything accurately especially the Payee Name box (Payee has to be greater then 18 years to participate in this program).

6. Login Information section doesn’t require any explanation either.

7. Finally copy and paste in the code into your site, which is provided by Google.

And this will be all for the registration process. After completing the required information you can carry on with FAQ of Google they have a very comprehensive guide.

I found a Free PDF Guide to Google AdSense. Check it out; it will take you through the basic steps of the program.

Let me know when you start making money…

I found a great article at seomoz.org, about Google’s Ranking Factors, it’s a must read. Top SEO Practitioners like Aaron Walls, Bill Slawski, Jill Whalen, Michael Gray, Danny Sullivan, and others voted on the factors they estimate are the most important used on Google’s Ranking Algorithm to determine the placement of a web site in the search engine result pages (SERP’s) when an Internet user is doing a specific search. Google’s Ranking Algorithm is the mathematical formula they use to calculate which results to display and that are most suitable to the searcher query.

Ranking factors are attributes present in a Web page and are used to tell Search Engines what the web page is about and by which search engines determine the importance of a Website based on the website’s relevance and related keywords…

So seomoz.org gave to the task, this is their second and most updated version of the ranking factors. They are presented in several categories, each evaluated in several related components. The following are the most significant factors taken in account for the evaluation of factors that are considered to be important when doing SEO for a Web Page:

Keyword Use Factors:
- Keyword use in title tag
- Keyword use in the body text
- Keyword use in H1 tag
- Relationship of body text content to keywords
- Keyword use in domain name
- Keyword use in H2, H3, H(x) tags
- Keyword use in URL
- Keyword use in alt tags and image titles
- Keyword use in bold/strong tags
- Keyword use in meta description tag
- Keyword use in meta keywords tag

Page Attributes
- Link popularity within the site’s internal link structure
- Quality/Relevance of links to external Sites/Pages
- Age of document
- Amount of indexable text content
- Quality of the document content (as measured algorithmically)
- Organization/Hierarchy of document flow (i.e. broad > narrow)
- Frequency of updates to page
- Number of trailing slashes (/) in URL
- Accuracy of spelling & grammar
- HTML validation of document (to W3C Standards)

Site/Domain Attributes
- Global link popularity of Site
- Age of Site
- Topical relevance of inbound links to Site
- Link popularity of Site in topical community
- Rate of new inbound links to Site
- Relevance of Site’s primary subject matter to query
- Manual Authority/Weight given to Site by Google
- Top Level Domain extension of Site (edu, gov, us, ca, com, etc)
- Rate of new pages added to Site
- Number of queries for Site/Domain over time
- Verification of Site with Google Webmaster Central
- Historical performance of Site as measured by time spent on page, clickthroughs from SERPs, direct visits, bookmarks, etc.

Inbound Link Attribute
- Anchor text of inbound link
- Global link popularity of linking Site
- Topical relationship of linking Page
- Link popularity of Site in topical Community
- Topical relationship of linking Site
- Age of link
- Text surrounding the link
- Internal link popularity of linking page within Host Site/Domain
- PageRank (as measured by the Google Toolbar) of linking page
- Domain Extension of linking Site (edu, gov, com, ca, co.uk, etc)
- Temporal link attributes (when in time the link was created/updated)

Negative Crawling/Ranking Attributes
- Server is Often Inaccessible to Bots
- Content Very Similar or Duplicate of Existing Content in the Index
- External Links to Low Quality/Spam Sites
- Duplicate Title/Meta Tags on Many Pages
- Overuse of Targeted Keywords (Stuffing/Spamming)
- Participation in Link Schemes or Actively Selling Links
- Very Slow Server Response Times
- Inbound Links from Spam Sites
- Low Levels of Visitors to the Site (Measured via Toolbar, Clicks in SERPs, etc.)

The above list of factors was given to top SEO Practitioners to evaluate each of them in terms of the significance in Google’s Algorithm to display results in its SERPs. So go on and read it; it’s a must read article if you want to know the insights and what the top Search Engines Optimizers’ results of the evaluation was.

Have you noticed any reduction of your blog’s traffic recently? Have you checked your blog with the command “site” in Google to see if some of the pages are in Google’s supplemental index?
Site:www.xxxx.com

Supplemental Index: Pages are located in Google’s supplemental index when they are having certain issues with Google guidelines.

If you see a result like this:
www.xxxx.com/xxxx/ – 77k – Supplemental Result – , this means your blog’s pages are being put in Google’s supplemental index.

Aaron Walls of SEO Book wrote a great article mentioning a couple seo
practices you might want to have in mind to avoid having pages in the supplemental index:

1. Get High quality, related links for those pages.
2. Deal with all duplicate issues on your blogs created by feeds, duplicate posts, etc.
3. Don’t link at garbage.
4. Allow comments on your blog pages to get more unique content.
5. Make unique titles and description for those pages.

I’ll add a couple more:
5. Add a couple paragraphs of original content to those pages.
6. Check the internal linking structure of your blog, linking to pages on the supplemental index from non supplemental, related pages in your blog with high PR.

Check the article by Aaron Walls of SEO Book:
Get Your Blog Out of Google’s Supplemental Result Hell

I also recommend to check Steven Bradley’s article:
Problems With WordPress Posts Going Supplemental In Google’s Index