A Beginner’s Guide to HTML E-mail for Marketing: Free PDF Guide.
Email marketing refers to the use of email in marketing communications. It’s a very important marketing tool, that if used the proper way, can get you great results on your online business.
Email Marketing has been used as a way of promoting businesses for quite a while, it has evolved throughout time though, and there are new techniques involved in the process.
In its broadest sense, e-mail marketing covers every email you ever send to a customer, potential customer or public venue. In general, though, it’s used to refer to:
-Sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again.
-Sending emails designed to encourage customer loyalty and enhance the customer relationship.
-Placing your marketing messages or advertisements in emails sent by other people
I have been really busy with my work, studying, taking online courses, reading, etc…, trying to keep up with the latest changes and techniques used for SEO/SEM.
I found a great PDF guide about e-mail marketing, it’s a beginner’s guide to designing, coding and delivering HTML Email. It covers the following topics:
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