Entries Tagged 'conversion rates' ↓

Download Free PDF Guide: “10 tips to Optimize your Site” From FutureNowInc.com

Website Optimization is not only about titles tags, meta-tags, keyword density, h1s, h2s, h3, etc.; they are part of the optimization process but there are other aspects you might want to check for your site if you want to increase your conversion rates.

We found a short but very concise free PDF Guide from futurenow.com, they mention a list of 10 common problems they find everyday when analyzing websites and some tips on how to solve them. These are the main topics found on the Guide:

1-Have the exact words on your copy that excite your visitors
2-Build great calls to action
3-Show high quality images of your products
4-Create clear, enticing and relevant Headlines
5-Enable customer reviews
6-Optimize your check out process
7-Create a good customer service experience (before, during and after the buying process)
8-Always test your site pages (titles, images, copy, etc) to find out which ones convert better.
9-Improve your Site’s Web forms.
10-learn more about your customers, not just demographics but their emotional motivations for buying.

With this guide you will learn:

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Best Practices for Conversion - Free PDF Guide.

Conversion rates are distinct measurements that determine how many of your prospects take your preferred action step. Typically, micro-conversions (for instance, reading different pages on your site, or signing up for a newsletter) lead to your main conversion step (making a purchase, or contacting you for more information).

After a few days away from the SEO Practices Blog, we wanted to share a great PDF guide we found from Omniture , which explains you the process of optimizing your site to increase conversion rates, it defines 7 Steps to Increase Conversion Engagement—Applying Relevancy:

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