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Entries Tagged 'conversion rates' ↓

Optimizing your Website in 2008 to Increase Conversion Rates

Download Free PDF Guide: “10 tips to Optimize your Site” From FutureNowInc.com

Website Optimization is not only about titles tags, meta-tags, keyword density, h1s, h2s, h3, etc.; they are part of the optimization process but there are other aspects you might want to check for your site if you want to increase your conversion rates.

We found a short but very concise free PDF Guide from futurenow.com, they mention a list of 10 common problems they find everyday when analyzing websites and some tips on how to solve them. These are the main topics found on the Guide:

1-Have the exact words on your copy that excite your visitors
2-Build great calls to action
3-Show high quality images of your products
4-Create clear, enticing and relevant Headlines
5-Enable customer reviews
6-Optimize your check out process
7-Create a good customer service experience (before, during and after the buying process)
8-Always test your site pages (titles, images, copy, etc) to find out which ones convert better.
9-Improve your Site’s Web forms.
10-learn more about your customers, not just demographics but their emotional motivations for buying.

With this guide you will learn:

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Optimizing your Site to Increase Conversion Rates

Best Practices for Conversion – Free PDF Guide.

Conversion rates are distinct measurements that determine how many of your prospects take your preferred action step. Typically, micro-conversions (for instance, reading different pages on your site, or signing up for a newsletter) lead to your main conversion step (making a purchase, or contacting you for more information).

After a few days away from the SEO Practices Blog, we wanted to share a great PDF guide we found from Omniture , which explains you the process of optimizing your site to increase conversion rates, it defines 7 Steps to Increase Conversion Engagement—Applying Relevancy:

(If you find the information at the SEO Practices Blog useful, please help us support it by giving this Blog some “Link Love”: Linking to us or bookmarking our site. Also leave your comments, we will like to know what do you think about the information you find here and what other information related to Search Engine Optimization are you interested on… please don’t spam us, thank you.)

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