So, what kind of Site do you have?

Building a strong Website is one of the main purposes you want to have in mind from the beginning when you are thinking of establishing your own business online. Being able to know how to build a strong Website it’s really important; that will help you build a good plan for the process…

I came across an article where Andy Hagans points out an interesting classification about building strong sites. He mentions that in order for a Website to be on the right path, it must be defensible, sustainable, diversified and strategically valuable. So, what kind of Website do you have?

Defensible Websites (read on and take the 10 point quiz) are the ones with a good domain name, well branded, diversified traffic sources, diversified revenue sources and measurable assets like RSS and newsletter subscribers.

Sustainable Websites A niche where consumer interest is growing not shrinking, a site with low legal risk (e.g. you don’t host a bunch of copyrighted files or infringe on trademarks). He also mentions that profit margins based on CPC campaigns are rarely sustainable over the long term.

Diversified Websites – Revenue: You don’t make most of your money from Adsense, and you are selling leads or acting as an affiliate to multiple merchants. Traffic: You rank well on all 3 search engines (or at least 2), plus get a majority of your traffic from non-search sources like direct links, RSS subscribers, bookmarks and typeins.

Strategically valuable Websites are the ones that doesn’t reflect negatively on the entity who owns it, and one that exists in a niche with a mature lead marketplace (it is highly profitable to be an average player in a highly profitable niche).

I’m sure this will give us a broader perspective respect to building strong , highly profitable sites. So next time you think of building a Website or evaluating your established one have in mind the aspects mentioned above.