Best SEO Practices After Google Panda Update

The SEO model has changed with Panda

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Google Panda Update

The SEO model has changed with Panda in that, rather than getting as many URLs as you can indexed, you now want only your highest-quality, most important URLs indexed. Great post by Search Engine Land.

What Does This Mean For SEO?

It has been common practice for many years to monitor overall site indexing in each of the major engines (mostly focusing on Google, naturally). Sites that weren’t being indexed deeply would need specific tactics to push that number up, and sites well indexed would be monitored closely to ensure that was sustained.

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What’s different post-Panda is that indexing, as a metric or signal, is no longer viable, simply because Google seems to want everything it can get in its index. The index is not a signal of anything, anymore, except that Google has the URL in its databases.

5 Best SEO Practices:

Consistent signals should be sent as to which pages are most important

1. Decide which URLs are canonical and create strong signals (rel canonical, robot exclusion, internal link profile, XML sitemaps)
2. Decide which URLs are your most valuable and ensure they are indexed and well optimized
3. Remove any extraneous, overhead, duplicate, low value and unnecessary URLs from the index
4. Build internal links to canonical, high-value URLs from authority pages (strong mozRank, unique referring domains, total links, are example metrics)
5. Build high-quality external links via social media efforts

Pay special attention to number 3 above. If your properties have low-quality or significantly duplicative content, it is best to remove those URLs from the indexes. Even a site with some high-quality content and lots of thin or low-quality content could see traffic deterioration because of Panda.

The new SEO, at least as far as Panda is concerned, is about pushing your best quality stuff and the complete removal of low-quality or overhead pages from the indexes. Which means it’s not as easy anymore to compete by simply producing pages at scale, unless they’re created with quality in mind. Which means for some sites, SEO just got a whole lot harder.

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13 comments ↓

#1 php2ranjan on 07.12.11 at 10:54 am

If you want to optimize your web site in top position of search engine result pages then first of all you have to understand the basic fundamentals of search engine optimization. Through this article I came to know about the SEO techniques which can be applied after the panda relese for beginners like me.

#2 2aspirerpo on 07.12.11 at 10:58 am

hi, that was a lovely article on the seo,There is a huge list of SEO techniques that we can apply to increase the page rank and while doing the onpage optimization there are certain points which still plays an important role, like Content is the most important factor for SEO, Tital tags , meta tags and their description

#3 webdesignpatana on 07.12.11 at 10:58 am

that was a nice article , it has a great explanation about the SEO. SEO is an art of increasing the PR by applying the various methods, but keep in mind friends there are some SEO’s who use the non ethical techniques to optimise their site in the search engines. Please don’t think that the crawlers are fools, they know what you are doing so do well.

#4 webhostingruchi on 07.12.11 at 10:59 am

If you are a beginner and like to learn about SEO, you should start using any free SEO tool. Learn about its features by reading its guide; this will help you to build good understanding about SEO techniques. Apart from this, there are certain free online courses on SEO which can help you to learn SEO quickly

#5 EBriks on 10.18.11 at 7:50 pm

Right 100% align. Now you have to work on content and website structure part in effective manner to sustain your rankings and push them for higher rankings.

#6 parapejuang.com seo on 10.24.11 at 3:27 am

yes content more niche is good for seo,, tks for sharing

#7 CCTV Camera Chandigarh on 11.05.11 at 12:41 pm

that was a nice article , it has a great explanation about the SEO.

#8 Dheeraj on 02.09.12 at 10:15 am

The only best thing to do for getting top position in Search results is to improve content quality of the website.

#9 Carlos Hank Rhon on 04.05.12 at 6:05 am

Really a nice and informative post.It help a lot for the beginners.

#10 search engine optimization specialist on 09.13.12 at 6:42 am

Really a nice and informative post.It help a lot for the beginners.

#11 irfan on 10.24.13 at 8:39 pm

thanks for such a awesome article

#12 Seo Forum on 06.11.14 at 10:55 pm

It’s genuinely very complicated in this busy life to listen news on TV,
so I just use the web for that purpose, and take the hottest news.

#13 Mortuza on 07.24.14 at 2:02 pm

Can any one help me how to arrange my site and benefit of Google

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