Best SEO Practices After Google Panda Update

The SEO model has changed with Panda

If you like this post, please PLUS 1 IT!

Google Panda Update

The SEO model has changed with Panda in that, rather than getting as many URLs as you can indexed, you now want only your highest-quality, most important URLs indexed. Great post by Search Engine Land.

What Does This Mean For SEO?

It has been common practice for many years to monitor overall site indexing in each of the major engines (mostly focusing on Google, naturally). Sites that weren’t being indexed deeply would need specific tactics to push that number up, and sites well indexed would be monitored closely to ensure that was sustained.

————————————————-
(If you find the information at SEO Practices Blog useful, please help us support it by giving this Blog some “Link Love”: Linking to us, using the Plus 1 Button, or bookmarking our site. Thank you.)
————————————————-

What’s different post-Panda is that indexing, as a metric or signal, is no longer viable, simply because Google seems to want everything it can get in its index. The index is not a signal of anything, anymore, except that Google has the URL in its databases.

5 Best SEO Practices:

Consistent signals should be sent as to which pages are most important

1. Decide which URLs are canonical and create strong signals (rel canonical, robot exclusion, internal link profile, XML sitemaps)
2. Decide which URLs are your most valuable and ensure they are indexed and well optimized
3. Remove any extraneous, overhead, duplicate, low value and unnecessary URLs from the index
4. Build internal links to canonical, high-value URLs from authority pages (strong mozRank, unique referring domains, total links, are example metrics)
5. Build high-quality external links via social media efforts

Pay special attention to number 3 above. If your properties have low-quality or significantly duplicative content, it is best to remove those URLs from the indexes. Even a site with some high-quality content and lots of thin or low-quality content could see traffic deterioration because of Panda.

The new SEO, at least as far as Panda is concerned, is about pushing your best quality stuff and the complete removal of low-quality or overhead pages from the indexes. Which means it’s not as easy anymore to compete by simply producing pages at scale, unless they’re created with quality in mind. Which means for some sites, SEO just got a whole lot harder.

0 comments ↓

There are no comments yet...Kick things off by filling out the form below.

Leave a Comment