SEO Predictions for 2010

8 SEO Trends for 2010 from SEOmoz.org

SEO Trends for 2010

According to Rand of seomoz.org, here are some important SEO trends for 2010 we SEO´s have to be aware of:

#1 Real-Time Search: Microsoft and Google are integrating Twitter data in their SERP´s.
Microsoft initially announced their integration with Twitter data in their SERPs. And in response, Google released an early test version of Twitter integration.

#2 – Twitter’s “Link Graph” is the Real Deal: Google has always strived to keep up with the latest ways that content is being recommended and suggested. It’s how they determined popularity and relevance with PageRank and I think Twitter’s data is merely the next evolution. Tweets are going to carry their own weight in helping pages rank in the not-too-distant future.

#3 – Personalized Search: Google released their “permanent” personalization of results last week, and Bing released their own just this week. So visit history, time on page, bookmarks, etc., are going to influence big time Search Results.

#4 – It’s Going to Be a Two-Engine, 80/20 World: Google continues to slowly gain market share in the US, while Bing & Yahoo! compete for the rest: 80% Google, Yahoo-Bing 20%.

#5 – Site Explorer & Linkdomain will Disappear: Yahoo! and Bing mentioned that Site Explorer is off to the great beyond. The expense of maintaining a web index isn’t something Yahoo!’s willing to invest in once they don’t have to, and Bing’s given no indication that they’re going to re-open the portal to link information.

#6 – SEO Spending Will Rise Dramatically, according to a Forrester Report: The study concludes that in the next 3 years the following interactive marketing tactics spent will grow most: Created Social Media, Online Video, Search Engine Optimization (SEO), and Mobile Marketing, among others.

#7 – 2010 is the Year of Conversion Rate Optimization: The most under-utilized and highest ROI activities in the marketing department, but more awareness is on its way. CRO isn’t just about testing; it’s about building a process for improving conversion over time. Online businesses can generate so much revenue from this, yet few invest.

#8 – More Queries will Send Less Traffic: Google & Bing are both doing more to make their visitors stickier and get their queries answered without ever having to leave the engine. So a lot of results like time, wheather, game´s scores and so on are giving to visitors without having to leave the Engines.

For a much better understanding of these predictions please visit: seomoz.org, as this is a lazy post from myself and copied everything from them.

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