SEO Predictions for 2010

8 SEO Trends for 2010 from SEOmoz.org

SEO Trends for 2010

According to Rand of seomoz.org, here are some important SEO trends for 2010 we SEO´s have to be aware of:

#1 Real-Time Search: Microsoft and Google are integrating Twitter data in their SERP´s.
Microsoft initially announced their integration with Twitter data in their SERPs. And in response, Google released an early test version of Twitter integration.

#2 – Twitter’s “Link Graph” is the Real Deal: Google has always strived to keep up with the latest ways that content is being recommended and suggested. It’s how they determined popularity and relevance with PageRank and I think Twitter’s data is merely the next evolution. Tweets are going to carry their own weight in helping pages rank in the not-too-distant future.

#3 – Personalized Search: Google released their “permanent” personalization of results last week, and Bing released their own just this week. So visit history, time on page, bookmarks, etc., are going to influence big time Search Results.

#4 – It’s Going to Be a Two-Engine, 80/20 World: Google continues to slowly gain market share in the US, while Bing & Yahoo! compete for the rest: 80% Google, Yahoo-Bing 20%.

#5 – Site Explorer & Linkdomain will Disappear: Yahoo! and Bing mentioned that Site Explorer is off to the great beyond. The expense of maintaining a web index isn’t something Yahoo!’s willing to invest in once they don’t have to, and Bing’s given no indication that they’re going to re-open the portal to link information.

#6 – SEO Spending Will Rise Dramatically, according to a Forrester Report: The study concludes that in the next 3 years the following interactive marketing tactics spent will grow most: Created Social Media, Online Video, Search Engine Optimization (SEO), and Mobile Marketing, among others.

#7 – 2010 is the Year of Conversion Rate Optimization: The most under-utilized and highest ROI activities in the marketing department, but more awareness is on its way. CRO isn’t just about testing; it’s about building a process for improving conversion over time. Online businesses can generate so much revenue from this, yet few invest.

#8 – More Queries will Send Less Traffic: Google & Bing are both doing more to make their visitors stickier and get their queries answered without ever having to leave the engine. So a lot of results like time, wheather, game´s scores and so on are giving to visitors without having to leave the Engines.

For a much better understanding of these predictions please visit: seomoz.org, as this is a lazy post from myself and copied everything from them.

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Google has always dominated its market with new updated algorithms, search items and other methods which helped to maintain its competition to various other search engines.

#2 Paul Dumas on 01.12.10 at 5:40 pm

Personalized search will easily be the biggest game changer for local search results. It will be interesting to see if it results in the rich getting richer and a virtual blacklisting of new sites as it initially appears to be. Thanks for a great post.

#3 SEO Process on 01.31.10 at 9:13 pm

Gosh…. search engines won’t stay with uniform and static algorithms. The most tedious problem is that once you do your best to optimize your website for search engines, achieve a good position in SERP, they all together change their algos.

Thanks for sharing useful tips to care of for 2010. However, could someone just elaborate a somehow universal SEO process?

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Thanks for a good post. Thankfully I’m already using some of the measures you’ve highlighted but some I’m afraid to say not. I’ll definitely be implementing those as soon as possible….

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Very informative suggestions.
Social media, twitter and facebook will become an essential part for a online SEO campaign.

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Thanks for this great information. We also incorporated it into our blog post about using SEO to improve your online reputation. You can read the post here: http://blog.lookuppage.com/2010/05/using-alertrank-to-leverage-google-alerts.html

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