Best Practices Setting up a Blog
SEOmoz Whiteboard Friday-Blogging for Higher Rankings from Scott Willoughby on Vimeo.
Another great video by Rand Fishkin telling us about best practices to set up a Blog for higher rankings and increasing traffic to your Business Site. He outlines 4 major strategies:
-Use the following URL strategy: yoursite.com/blog
-Keep top level links of the Main Site on the Blog
-Sell on your Blog in 2 events: Do it subtlety and when relevant
-Spread out good content
-Leverage your linkbait post
Check the Video on Blogging from Rand… great tips!
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1 comment so far ↓
Nice thought provoking post.
Another big way to increase your Search Engine ranking (and therefore increase traffic) is to get as many other sites linking to you. That is, produce good content that others will reference on their sites.
There’s many tools available that checks how many external links a website has. These are usually a good indication about how popular a site is and they are free. See here:
http://www.seochat.com/seo-tools/link-popularity
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