Basics of Landing Page Optimization - Free PDF Guide

March 12th, 2008 | landing pages, pdf guides

Download Landing Page Optimization Handbook: Basics 101 from PluraPage.com

A landing page is any page that a visitor lands on in a Site after clicking on a PPC ad or an e-mail link or a banner or a search result. The importance of a landing page has to do with certain characteristics a page must have in order to have better conversion rates (optimization).

Some of these aspects to have in mind when building a landing page are:

Title, body content, images, call to action buttons, testimonials, trust icons, etc. It’s about knowing where in exactly in the page should this items be placed in order to have better conversion rates.

This Free PDF guide contains the following aspects:
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1. What’s a landing page and why does it matters?
2. Four steps of the conversion process: How a visitor experiences your landing page
3. The six steps of landing page design
4. Big mistakes in landing page design
5. How to write URL’s
6. After they convert - Tips for thank you pages

So go to Plura Page and download the free PDF guide to the basics of landing page optimization, have fun. You can also sign up for a 30 day trial to practice the concept and create landing pages.

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