Are you looking at how is your site being linked?
Image of Anchor Text used to link at seopractices.com. Tool used: Anchor text backlink checker from webuildpages.com
Anchor text is the visible text in a hyperlink; it’s one of the most important factors of Search Engine Optimization next to the Title Tag to have in mind if you want to achieve top positions for a specific keyword. Anchor text is the text that people uses to link to you, and usually gives the user relevant descriptive or contextual information about the content of the link’s destination.
Anchor text is one of the most important factors that Search Engines evaluate when ranking Websites for specific keywords. The reason behind this is that a link to your site is considered as “a vote of trust” from that other site linking to your site, and so the better reputation the site linking to your site has, the more valuable is the backlink. So if I get links pointing to my site with the text: SEO Best Practices, is because my site is probably talking about that specific subject. I don´t have enough links to rank for that keyword yet, but I’m working on it (see image above).
For instance if I want my Blog to rank in top places for the keyword: SEO Best Practices, I would want people to link to my site with that text in the link. The more inbound links I get to my site with that text, the higher I will rank for that particular keyword.
Of course there are other factors to have in mind that are very important such us relevancy and quality of the site linking to my site. To me a link to my site from one of the most respected and well known Sites to learn Search Engine Optimization such us the seobook.com is worth probably 1000 links of any other site that is just starting and it’s about shoes.
Another aspect to have in mind is that we should have different variations of the keyword we want to rank for, that is if I want my site to rank for the keyword: SEO Best Practices, then I can use or asked to link to my site with the following combinations:
SEO Best Practices
Good and Bad SEO Practices
Best SEO Techniques
Ethical SEO Practices
Unethical SEO Practices
Link Building Practices
Best SEO Techniques
There is a great article about the Power of Anchor text from soloseo.com, read the article, it will give you a broader idea of the subject.
You can also check the W3C tip for link text.
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1 comment so far ↓
NIce article. Thanks for sharing with us. Is a nice tip,make me have to chage my linking extrategy
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