Have you noticed any reduction of your blog’s traffic recently? Have you checked your blog with the command “site” in Google to see if some of the pages are in Google’s supplemental index?
Site:www.xxxx.com
Supplemental Index: Pages are located in Google’s supplemental index when they are having certain issues with Google guidelines.
If you see a result like this:
www.xxxx.com/xxxx/ – 77k – Supplemental Result – , this means your blog’s pages are being put in Google’s supplemental index.
Aaron Walls of SEO Book wrote a great article mentioning a couple seo
practices you might want to have in mind to avoid having pages in the supplemental index:
1. Get High quality, related links for those pages.
2. Deal with all duplicate issues on your blogs created by feeds, duplicate posts, etc.
3. Don’t link at garbage.
4. Allow comments on your blog pages to get more unique content.
5. Make unique titles and description for those pages.
I’ll add a couple more:
5. Add a couple paragraphs of original content to those pages.
6. Check the internal linking structure of your blog, linking to pages on the supplemental index from non supplemental, related pages in your blog with high PR.
Check the article by Aaron Walls of SEO Book:
Get Your Blog Out of Google’s Supplemental Result Hell
I also recommend to check Steven Bradley’s article:
Problems With WordPress Posts Going Supplemental In Google’s Index
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