Google Analytics Certification

Getting Certified with Google Analytics

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Google Analytics Certification

Finally got my Google Analytics Certification. The test has about 70 questions and you get one and a half hours to solve it.

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Best SEO Practices After Google Panda Update

The SEO model has changed with Panda

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Google Panda Update

The SEO model has changed with Panda in that, rather than getting as many URLs as you can indexed, you now want only your highest-quality, most important URLs indexed. Great post by Search Engine Land.

What Does This Mean For SEO?

It has been common practice for many years to monitor overall site indexing in each of the major engines (mostly focusing on Google, naturally). Sites that weren’t being indexed deeply would need specific tactics to push that number up, and sites well indexed would be monitored closely to ensure that was sustained.

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Link Building Tips for 2010

Content continues to be the king when promoting a Website through link building

Building Links in 2010

“I have found that link building and content creation is much easier when you are passionate about the subject and have enough knowledge in the field to consistently create original content.” This article full of tips was Written by Danny Dover.

Link building is always a hot topic because it is really what makes an SEO campaign work. Find bellow some tips on building links for 2.010:

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Pay per Click (PPC) Reporting Best Practices

Elements that go into good PPC reporting: Free PDF Guide

Best Practices for Pay Per Click Reporting

Good PPC reporting is time consuming; daily, weekly, monthly and quarterly reports demand continuity and
scalability in order to produce results and grow bottom lines. Because of the pressure to serve more clients with existing staff, many agencies either don’t provide reports or provide reports that are long on data and short on insight. After all, data in and of itself is not useful. Interpreting what data means so that brand marketers can make better business decisions is what creates value.

Great Pay Per Click reporting does the following:

Creates measurability. Digital marketing is trackable and accountable.
Tracks performance. Metrics and measurability show context and growth.
Enables Data Analysis. Data analysis is a point of connection with teams, peers, reports and clients.
Builds relationships. Skilled reporting opens the door to longer-term planning and increases the value
of the agency to the lives of clients and their enterprises.

This E-book looks at the elements that go into Good Pay Per Click Reporting Best Practices. It is divided into three parts:

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The Google Caffeine Effect

Google Caffeine New Search Indexing System is Live

The Google Caffeine Effect

Google has officially announced today (June 8th 2010) the completion of their new web indexing system called CAFFEINE.

Caffeine is a revamp of Google´s indexing infrastructure and not a change in Google´s ranking algorithms. It is live across all data centers, regions and languages.

So what are the effects of Caffeine:

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SEO Predictions for 2010

8 SEO Trends for 2010 from SEOmoz.org

SEO Trends for 2010

According to Rand of seomoz.org, here are some important SEO trends for 2010 we SEO´s have to be aware of:

#1 Real-Time Search: Microsoft and Google are integrating Twitter data in their SERP´s.
Microsoft initially announced their integration with Twitter data in their SERPs. And in response, Google released an early test version of Twitter integration.

#2 – Twitter’s “Link Graph” is the Real Deal: Google has always strived to keep up with the latest ways that content is being recommended and suggested. It’s how they determined popularity and relevance with PageRank and I think Twitter’s data is merely the next evolution. Tweets are going to carry their own weight in helping pages rank in the not-too-distant future.

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